Three posts went live this week that are worth your time. They all orbit the same question: how much automation is actually helping, and at what point does it start costing you the deal.
This Week on the Blog
Sales Follow-Up Automation: How Much Is Too Much?
The research puts the post-meeting sweet spot at 2-3 touches. Beyond that, reply rates don't just plateau — they drop, and some prospects actively disengage. If your sequence is six emails long by default, you're probably working against yourself after email three.
Sales Follow-Up Automation: AI vs Human Outreach
This one digs into what the actual research says about AI-drafted vs. human-written follow-ups — and the answer is more nuanced than the AI hype or the AI skeptics would have you believe. Speed matters. Personalization matters more. The combination is where the interesting stuff happens.
The Remote Seller's Checklist: What to Do in the Hour After Every Call
The hour after a call is where deals either stay warm or start going cold. This post breaks down a concrete post-call routine — what to capture, what to send, what to log — before the context fades. Useful if you manage reps who are running four to five calls a day and letting things slip through.
Product Update
I've been working on tightening the voice-fingerprint loop — specifically making it faster for RS to pick up on your edits and surface those patterns in the next draft, not three drafts later. Small improvement, but it's the kind of thing that makes the tool feel like it's actually learning versus just running the same template every time. More on that soon.
From the Builder
Something I keep noticing: the automation ceiling question isn't really about the tools. It's about what reps do after the first draft lands. The draft is fast now. The judgment call about whether to send it, edit it, or scrap it — that's still the hard part, and I don't think it should be automated away. That tension is basically why I built RS the way I did.
— Jimmy